Digital Marketing Specialist Lead – To $60K – Trenton, NJ – 1152

Who We Are

Bankers Recruiting Bankers – The Symicor Group is a boutique bank-only talent acquisition firm based in Chicago.  Our nationally unique value proposition centers around providing the very best available banking talent to our valued clients…from a banker’s perspective.  In fact, most of our recruiters are former bankers themselves! We know banking and how to evaluate the very best banking talent available in the market.  Whether you are a bank candidate seeking a new opportunity or a bank president trying to fill an essential position, The Symicor Group stands ready to deliver premium results for you.

The Position

Our client is seeking to fill a Digital Marketing Specialist Lead role in the Trenton, NJ market.  The selected candidate will be responsible for serving as a comprehensive resource for the development and deployment of all digital tactics. This individual supports organizational partners (and external resources) to disseminate the bank’s brand message to drive revenue sales opportunities, social engagements, and expand the bank’s digital marketplace.

The position includes a generous salary of up to $60K and excellent benefits package.

Digital Marketing Specialist Lead responsibilities include:

  • Recommending, developing and implementing approved digital & online marketing strategies that support the department’s promotional calendar and organizational objectives, drive brand preference, generate traffic and result in product adoption.
  • Driving optimization of the bank’s website through effective assignment and application of keyword and SEO/SEM strategies with site vendor(s); utilize search engine analytics to measure traffic and recommend improvements.
  • Consulting and collaborating with lines of business to identify and solve business goals through development or enhancement of digital and online strategies; providing compliant solutions that protect and promote the bank and its brand reputation online.
  • Maintaining the bank’s social media presence (Facebook, Twitter) across all digital channels and engaging with brand ambassadors to create a community experience and respond (or forward) user requests in a timely manner.
  • Benchmarking and measuring all digital and online performance against industry and company averages and making recommendations based on performance.
  • Collaborating with marketing team to plan, evaluate, execute and maximize marketing initiatives; work closely with marketing content specialist to ensure consistent voice and brand.
  • Monitoring the latest technology and digital marketing trends and serving as a subject matter expert for digital marketing activities, identifying and applying best practices in digital marketing.

Who Are You?

You’re someone who wants to influence your own development. You’re looking for an opportunity where you can pursue your interests and your passion. Where a job title is not considered the final definition of who you are, but merely the starting point for your future.

You also bring the following skills and experience:

  • Bachelor’s degree in marketing, communication, business administration or equivalent experience preferred.
  • Three or more years of experience in digital marketing (prior bank, financial experience preferred).
  • Proven hands-on experience in several of the following marketing functions: website navigation, operations and content, SEO/SEM, Google Analytics, Google Adwords, strategic brand marketing, digital marketing vehicles, consumer insights and multi-channel marketing integration.
  • Familiarity with Customer Relationship Management and Content Management System software.
  • Experience in consumer digital marketing strategy including Web, Social and E-mail. Must be passionate about emerging trends and technology; an early adopter who is digitally involved; able to translate contemporary technology into applicable business strategies.
  • Must have strong analytical skills and business acumen.
  • Previous team work experience, fostering positive relationships.
  • Experience working in a matrix environment.
  • Proven success leading teams to meet organizational objectives.
  • Strong verbal and written communication skills to influence change.
  • Ability to multi-task and work efficiently under tight deadlines.
  • Strong project management skills.

The next step is yours.  Email us your current resume along with the position you are considering to: