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Director of Marketing – Up to $125K – Baltimore, MD – Job # 1714

Who We Are

The Symicor Group is a boutique talent acquisition firm based in Lincolnshire, IL & San Antonio, TX. Our nationally unique value proposition centers around providing the very best available banking and accounting talent. In fact, most of our recruiters are former bankers or accountants themselves!

We know how to evaluate the very best banking and accounting talent available in the market. Whether you are a candidate seeking a new opportunity or a bank or company president trying to fill an essential position, The Symicor Group stands ready to deliver premium results for you.

The Position

Our bank client is seeking to fill a Director of Marketing role based in the greater Baltimore, MD market. The selected candidate will be responsible for defining and directing the corporate and integrated marketing strategies, plans and calendar for the bank. The Director also oversees and manages all digital marketing initiatives including email marketing.

The position includes a generous salary of up to $125K, excellent benefits package and is bonus eligible.

Director of Marketing responsibilities include:

  • Establishing an annual strategic marketing plan and budget to achieve corporate objectives for products, services, penetration, and overall balanced profitability and growth.
  • Developing and recommending the company’s marketing policies and procedures.
  • Coordinating, developing and executing comprehensive marketing plans and programs, both short and long-range, to support sales and revenue objectives at both the company and subsidiary level.
  • Developing, implementing and managing marketing operating budgets at both company and subsidiary levels making changes when appropriate.
  • Coordinating with the company and subsidiaries to identify marketing support requirements for the achievements of all sales and profitability objectives.
  • Overseeing advertising and promotional strategies to ensure coordinated efforts among subsidiaries.
  • Researching, analyzing and monitoring financial, technological and demographic factors to capitalize on market opportunities and minimizes effects of competitive activity at both the company and subsidiary levels.
  • Planning and overseeing advertising and promotion activities including print, online, digital media, and direct mail.
  • Evaluating, recommending and assisting in the development of distribution channel development programs.
  • Determining agencies and suppliers of record and negotiating contract terms and conditions for major services.
  • Serving as liaison with outside agencies on major promotional campaigns.
  • Overseeing development and production of promotional and collateral materials.
  • Performing marketing testing, customer survey, and basic market research activities. Analyzing data and interpreting the results of studies, recommending courses of action as an appropriate and adjusting marketing strategy to meet changing market and competitive conditions.
  • Developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share and profitability.
  • Monitors and controls cost-effectiveness of various marketing programs and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Monitoring and maintaining an awareness of competitive products and services and marketing activities in subsidiaries’ markets and nationwide.
  • Resolving conflicts and facilitating changes in the structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
  • Establishing and maintaining relationships with industry influencers and key community and strategic partners.
  • Establishing and maintaining a consistent corporate brand image throughout all product lines, promotional materials, and events.
  • Performing other duties as assigned.

Who Are You?

You’re someone who wants to influence your own development. You’re looking for an opportunity where you can pursue your interests and your passion. Where a job title is not considered the final definition of who you are, but merely the starting point for your future.

You also bring the following skills and experience:

  • Bachelor’s Degree in Business with an emphasis in Marketing. Advanced degree preferred.
  • Seven or more years of proven success in marketing with marketing strategy and execution.
  • Seven or more years of leadership experience in financial services Marketing with either Client or Agency companies, or a combination of both.
  • Five or more years of experience in brand identity development and management for financial services.
  • Seven or more years of experience in digital marketing, including website development, SEO, landing pages, marketing automation, social media, and digital advertising.
  • Proven experience leading highly successful teams.
  • Knowledge of Microsoft Office, Excel, and Outlook.
  • Knowledge of graphic and database tools.
  • Strong attention to detail.
  • Strong creative and artistic abilities.
  • Ability to speak in and understand marketing and technological terms.
  • Strong digital marketing skills and online strategy development.
  • Proven ability to measure marketing results.

The next step is yours.  Email us your current resume along with the position you are considering to:

resumes@symicorgroup.com

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