Sr. Marketing Analyst – To $88K – Denver, CO – Job # 2591

Who We Are

The Symicor Group is a boutique talent acquisition firm based in Lincolnshire, IL & San Antonio, TX. Our nationally unique value proposition centers around providing the very best available banking and accounting talent. In fact, most of our recruiters are former bankers or accountants themselves!

We know how to evaluate the very best banking and accounting talent available in the market. Whether you are a candidate seeking a new opportunity or a bank or company president trying to fill an essential position, The Symicor Group stands ready to deliver premium results for you.

The Position

Our bank client is seeking to fill a Sr. Marketing Analyst role in the Denver, CO area. The successful candidate will conduct primary and secondary market research including focus groups, member surveys, marketing audits, and competitive analysis.

This position comes with a generous salary of up to $88K and full benefits package. (This is a not remote position.)

Sr. Marketing Analyst responsibilities include:

  • Through reporting and analysis, support the marketing department, senior leadership, and the organization in making data-driven decisions.
  • Overseeing 1:1 direct target marketing for promotions and campaigns.
  • Managing and maintaining the marketing database (MCIF).
  • Establishing goals and objectives for campaigns and promotions.
  • Directing central market research function, anticipates and provides useful market information, and establishes standards for research methodology.
  • Writing monthly reports and presentations on campaigns, promotions, and marketing initiatives for the marketing department, senior leadership team, and board of directors.
  • Identifying, analyzing, and interpreting trends and patterns in complex data sets to develop recommendations to be used in promoting the organization.
  • Compiling, comparing, and analyzing membership and market data.
  • Uncovering, interpreting, and telling the story that lives within the data.
  • Conducting annual brand awareness survey.
  • Evaluating demographics, competition, prices, distribution channels, and marketing outlets to develop marketing and sales strategies for existing and future products and services.
  • Providing market intelligence on industry issues shaping current and future business strategies and initiatives.
  • Collaborating with various lines of business for campaign execution.
  • Analyzing/interpreting campaign results, drawing business inferences, and clearly communicating the findings and recommendations to key stakeholders.
  • Assisting in designing new reporting and processes, studying system capabilities, and working with technology partners.
  • Performing other duties as assigned.

Who Are You?

You’re someone who wants to influence your own development. You’re looking for an opportunity where you can pursue your interests and your passion. Where a job title is not considered the final definition of who you are, but merely the starting point for your future.

You also bring the following skills and experience:

  • BA/BS in Marketing, Business, Computer or Data Science, or a related field.
  • Three or more years of market research experience, data analysis, statistics, or equivalent experience with demonstrated proficiency.
  • Experience in the Banking Industry.
  • Ability to use data to tell the campaign performance story for any type of marketing campaign and present in a visual, clear manner.
  • Experience in the evaluation of marketing assets as well as data/analytical capabilities.
  • Strong analytic, mathematical, and statistical skills; ability to extract insights out of complex datasets and fact-bases.
  • Knowledge of Data Visualization best practices, experience using data visualization software.
  • Experience in managing a complex customer database/software platform.
  • Excellent verbal, written, telephone, and interpersonal communications skills.

The next step is yours. Email us your current resume along with the position you are considering to: