Candidate Profile #104805
Illinois – Chicago Area – Bank Marketing Director
- Years of Related Experience: 20
- Minimum Salary: $125K (flexible)
- Work Area: Chicago, Illinois Area
- Experience:
- Develops and executes customer acquisition, activation, cross-sales, and retention efforts for Retail, Mortgage, Insurance, and Investment business lines.
- Created multi-channel programs to defend deposit base against non-local, rate-driven digital disrupters; drove retention of 99%+ of total deposits and increased market share against local competitors by 49 basis points over two years.
- Leveraged customer research and data overlays to develop programs to drive cross-product adoption, identify and retain at-risk customers, and improve customer experience.
- Achieved all results with marketing budgets 10% below the industry average benchmark.
- Channels included content marketing, SEO, email, direct mail, newsletters, advertising (PPC, print, radio, cable TV), events, websites, and community events.
- Strong background in social media marketing.
- Expertise in multicultural markets, consumer insights/analytics, and product launches.
- Other Attributes: Bilingual: English and Spanish
- Education: Holds a Bachelor’s degree in fine arts.
- Reference #: 104805
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