Candidate Profile #104805

Illinois – Chicago Area – Bank Marketing Director

• Years of Related Experience: 20
• Minimum Salary: $125K (flexible)
• Work Area:  Chicago, Illinois Area
• Experience:
  • Develops and executes customer acquisition, activation, cross-sales, and retention efforts for Retail, Mortgage, Insurance, and Investment business lines.
  • Created multi-channel programs to defend deposit base against non-local, rate-driven digital disrupters; drove retention of 99%+ of total deposits and increased market share against local competitors by 49 basis points over two years.
  • Leveraged customer research and data overlays to develop programs to drive cross-product adoption, identify and retain at-risk customers, and improve customer experience.
  • Achieved all results with marketing budgets 10% below the industry average benchmark.
  • Channels included content marketing, SEO, email, direct mail, newsletters, advertising (PPC, print, radio, cable TV), events, website, and community events.
  • Strong background in social media marketing.
  • Expertise in multicultural markets, consumer insights/analytics, and product launches.
• Other Attributes: Bilingual: English and Spanish
• Education:  Holds a Bachelor’s degree in Sociology/Anthropology/Spanish.
• Reference #:  104805
• Send Candidate’s Resume:  Click Here