Candidate Profile #418284

Connecticut – New Haven County  – Bank Marketing Director

• Years of Related Experience: 25
• Minimum Salary: $150K
• Work Area:  New Haven County, Connecticut
• Experience:
  • Experience in traditional and digital marketing.
  • Managed all PR, advertising, digital communications, SEO/SEM, website development, and demand generation programs that continually filled the lead pipeline.
  • Established third-party referral agent channel (partnership marketing), growing agent base by 3,000% since channel inception.
  • Developed and implemented performance-driven marketing strategies that increased brand awareness and positioned the Institution as a premium lender.
  • Generated 10k leads over a 5-year period with an average 34% conversion ratio.
  • Collected the voice of customers and established research initiatives that resulted in the development of new products, new guidelines, and improved customer service programs.
  • Developed a working capital campaign that generated $25M in volume.
  • Devised a KPI dashboard to measure ROI on all lead generation and brand awareness initiatives.
  • Drafted referral agent handbook and all supporting collateral materials.
  • References are available.
• Education: Bachelor’s Degree in Marketing, Master’s degree
• Reference #:  418284
• Send Candidate’s Resume:  Click Here