Candidate Profile #418446

Florida – Orlando Area – Bank Digital Marketing Manager

• Years of Related Experience: 20+
• Minimum Salary: $128K
• Work Area:  Orlando, Florida Area
• Experience:
  • Monitored emerging digital trends and technologies, implementing innovative solutions to expand banking services, exceed customer expectations, and solidify leadership in FinTech innovation.
  • Designed and executed a unified, data-backed messaging strategy across the firm’s entire omnichannel ecosystem, encompassing digital platforms, ATMs, branches, Salesforce, call centers, and IVR systems.
  • Administered strategic cloud migration initiative, successfully relocating critical marketing fulfillment application to Amazon Web Services (AWS) and realizing a $5M reduction in operational costs.
  • Built and scaled a high-performing digital banking team, overseeing content strategy, platform development, product innovation, digital analytics, marketing, operations, and CRM with a focus on FinTech-driven solutions.
  • Balanced digital growth and innovation with risk mitigation strategies, safeguarding against fraud.
• Education:  Master’s Degree in Business Administration
• Reference #:  418446
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